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One of the most valuable benefits of joining an established franchise system is brand name awareness. At FASTSIGNS®, you’ll benefit from years of strategic, sophisticated marketing and advertising programs that have resulted in our strong brand name awareness in the business community. Couple this with outstanding customer service by our franchisees and the FASTSIGNS name becomes a very powerful marketing tool.
All UK FASTSIGNS franchise owners enjoy membership in the Central Marketing Fund (CMF), which is governed by a board elected by UK FASTSIGNS franchisees. The advertising board guides the allocation of the advertising fund to create professional, and most importantly, effective high-impact marketing programmes.
The result? Increased awareness of the FASTSIGNS brand and the opportunity for you to increase your store sales. Some of the resources of the CMF include:
- Marketing Materials. Colour brochures, catalogues, mailers and advertising templates are available and can be customised with your centre address and phone number.
- Yellow Pages. Directory ads are researched, coordinated and tested by a leading Yellow Pages advertising agency.
- Web Page. You have your own web page within www.fastsigns.co.uk that you will direct customers to where they can request quotes, send files, access a photo library and see customised catalogues.
- Telemarketing. In-house and third party telemarketing training programs are available to help attract new, loyal customers.
- Marketing Plan. A customised marketing plan is put in place that includes monthly activities. A marketing toolkit is also provided including; e-mail marketing, mailers, local adverts and centre merchandising.
- Exhibitions. Modular exhibits and supplemental materials help you take full advantage of exhibition and display marketing opportunities.
- Public Relations. National, regional, and local public relations campaigns help build awareness and goodwill for your centre.
- Marketing Research. Ongoing market research provides information for the strategic decisions made by the CMF.
- National Visibility. Many successful FASTSIGNS centres have helped build brand awareness.
The FASTSIGNS® Advantage
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